Occasionally we encounter job hunters who don’t see the value in having a LinkedIn profile and don’t bother joining this professional network. This is a critical mistake. Below are 3 reasons why it is imperative for professional job hunters to have a professional LinkedIn profile:
Reason 1: You need to be found
LinkedIn is often the first port of call for many recruiters when looking for suitable candidates for job vacancies. If you are not on LinkedIn, you risk never being found by prospective employers.
Reason 2: You can expand on your CV
Whilst CV’s by their nature are supposed to be succinct, LinkedIn, on the other hand, offers you the opportunity to expand on your CV and wow a potential employer with your full career story.
Reason 3: Brand You
First impressions count. When a potential employer types your name into Google, he/she does not want to see your Facebook page come up first. Instead they would prefer to see an a fully optimised professional profile with plenty of endorsements and testimonials from your colleagues and peers.
As 85% of employers will check out your LinkedIn profile prior to offering you a job, it is critical that you have a fully optimised, impressive and professional LinkedIn profile.