Using the correct keywords in your CV can greatly increase your chances of being called for interview. Below are 5 tips in regards CV writing using keywords:
Tip 1: Note the main keywords on your job specification
Highlight the main keywords on the job specification and note the frequency of each. Ensure that the most frequently appearing keywords on the job specification make an appearance on your CV and as a result your CV will sound a lot more familiar to a potential employer, as you are speaking their language.
Tip 2: Place the most prominent keywords at the beginning
If you notice that a particular word appears a few times on the job specification, ensure that it also features prominently on your CV. The best place to get it noticed is at the start of the document, perhaps in the Profile/Summary section.
Tip 3: Ensure that the job title appears on your CV
If the position advertised, for example, is for a B2B Marketing Manager, ensure that you use the phrase B2B Marketing Manager on your CV, rather than say using a job title such as Manager of Marketing (B2B).
Tip 4: Use Industry Keywords
If you are targeting a specific industry, research the most common keywords that appear in that industry and use these words when describing your responsibilities and outcomes. For example if you are going for the position of SEO(Search Engine Optimisation) Manager ensure the term SEO appears a few times on your CV in conjunction with other industry keywords such as CTR(Click Through Ration),PPC(Pay per click),CPC(Cost per click),Quality scores and Analytics.
Tip 5: Incorporate keywords seamlessly
Keywords should appear natural and should not be detrimental to the flow and readability of your document. The best place for incorporating keywords are in your Profile section at the start of your CV and to disperse them amongst your work history, where appropriate. It is good practice to read your CV aloud to ensure that you maintain a nice flow and clarity throughout your CV and the keywords compliment what you have already written.
Some firms are now using scanning software to filter out CV’s who do not contain required keywords. Even when scanning software is not involved, humans spend on average 10-20 seconds scanning through a CV prior to making the decision to read further and then to shortlist candidates for interview. This is very unfortunate and you may even say unfair to candidates who are clearly qualified to do the job, but are unaware of the importance of keywords. In essence keywords are critical to making your CV stand out from the crowd, thus increasing your chances of being called for interview.