30% of marketers who came to Ireland from overseas cited career advancement prospects as the main reason in forming their decision to move here. This was closely followed by friends and family (26%) and in third place came pay (18%). Sectoral growth prospects only accounted for 8% of respondents, as did Work/Life balance, according to the Abrivia 2017 Salary Survey and Economic commentary, in association with Trinity College Dublin.
In regards the respondents’ overseas region of origin, 24% cited the UK as their region of origin, 50% the rest of the EU (non UK), 15% cited Asia-Pacific and 11% cited the Americas as their region of origin.
“These findings make a very interesting discovery for companies based in Ireland who are trying to attract overseas marketing talent. It is notable that pay is only the third most popular motivator. Hence more attention should be paid to career advancement opportunities and to candidates who already have a network of friends and family in Ireland when attempting to lure top marketing talent to the Emerald Isle” – Denis MacSweeney, Head of Sales and Marketing
