According to the Abrivia 2017 Salary Survey & Economic Commentary, in collaboration with Trinity College Dublin, the number one reason why marketing professionals in Ireland leave their jobs is due to a lack of career progression, which accounted for 26% of respondents. The second most popular reason was unhappiness with organisational culture (17% of respondents), followed by dissatisfaction with management (13%). A mere 11% cited low pay as a reason for leaving. With 50% of marketers surveyed planning to move job in 2017, when compared to other sectors, this rate of intention is second only to the Office Support professionals. Whilst these results are interesting I thought it would be intriguing to compare employee results to the employers’ perception of why marketers leave their organisation.
On the employer side in the marketing sector, the importance of lack of career advancement opportunities was slightly overstated, with 31% of marketing employers citing it as the key factor which drives employee churn. This compares to 26% of employees who cited the same reason.
Employers are very similar to employees when looking at organisational culture as a key driver, with 19% of employer respondents recognising this. 14% cited dissatisfaction with management as a major motivator, which is in line with employee responses (13%).
However, employers greatly overstated the impact of low pay in driving employee turnover with 25% of marketing employers quoting low pay as a key driver. However, on the employee side, a mere 11% cited low pay as a reason for leaving their last job.
Denis MacSweeney, Head of Sales & Marketing, commenting on the results said:
“In Abrivia we have noticed a huge movement in the marketing sector in the past year and this looks set to continue, with 50% of employees planning to change jobs in 2017 and a whopping 100% of pure marketing clients planning to take on additional staff in 2017. Of our marketing sector clients who responded, 29% were multi-nationals, 64% were domestically-focussed and 6% were export-focussed. Even when you look at other sectors, opportunities abound. 19% of ICT firms are planning to increase their marketing function. 10% of the Finance/Banking/Insurance sector plan to hire more marketing people in 2017 and 8% of the Accounting sector plan to grow their marketing function.
In conclusion there will be a raft of opportunities for marketers in a variety of sectors for those planning to make a move in 2017.”
