Blogging is a great way of enhancing your personal brand and if written and researched correctly a great way of enhancing your chances of landing your dream job.
Publishing your blogs on the Pulse system on LinkedIn is a very effective means of being perceived as an expert in your field. This is extremely important as most employers will check out your LinkedIn profile prior to calling you for interview. The fact that you have carefully crafted a number of blogs about your industry or area of expertise will definitely be to your advantage.
Another great portal to get your blogs out to your target audience is WordPress, which is the most popular content management in the world. You may be daunted by the task of setting up your own blog website but rest assured in that WordPress have several simple built in templates which are quite intuitive to use. You can choose the url of the blogsite to match your own name (or a variation of your name is your name isn’t available as a url) and this will ensure that when a potential employer googles your name, the blogsite will appear in addition to your LinkedIn profile, raising the strength of your personal brand significantly.
Talk to one of our specialist consultants who will offer leading edge advice and connect you with the best employers by discipline, industry or location.
