LinkedIn in my opinion has now become the most popular online platform for finding a new role. A well put-together killer LinkedIn profile helps to separate first rate candidates from average ones – despite what might be on your CV. It’s a one stop shop for you to show a captive audience just how credible you are in your area!
Alike most recruiters, I will frequently search for a LinkedIn profile on receipt of a new CV from a candidate. What I will want to find out here is what other people have said about that person, determine the strength of their endorsements, and to analyse the credibility of their network connections. Being an active member of a number of groups and portrays to recruitment personnel that you really are passionate about what you do. I have personally heard of hiring managers not inviting candidates for interview as their LinkedIn profile was not populated nor marketable enough. This is particularly pertinent for candidates who are interviewing or looking for new roles within the digital field.
LinkedIn is where all the recruiters and HR managers are fishing for potential new candidates. This in turn provides you with perfect opportunity to stand out and showcase your killer USP. The rule of thumb with CV’s is that it should be no longer than 3 pages and typically only feature the most recent employers. LinkedIn on the other hand allows you to illustrate you’re A-Z of experience that could help show skills that might not have been immediately apparent from the CV. The killer profile goes that bit further and tags on testimonials from peers at various stages of your career and gets involved in groups relevant to their career. This in turn can help to influence the decision making process when an employer is comparing candidates at the offer stage.
So, in short, a Linkedin profile could be the determining factor as to whether you are seen by a potential new employer. If you don’t have a LinkedIn profile, set one up, there free so no excuses! If you already have a profile, let’s do a quick LinkedIn audit;
1: Do you have a LinkedIn picture and is it suitable for a professional audience?
2: Is your professional headline or captive statement up to date?
3: In your summary, market yourself and use metrics to showcase what you have done throughout
4: When describing each role, keep it short and concise. Outline the context of your role, what you
achieved, and for IT professionals, the technology you used
5: Join industry specific groups
6: Ask for referrals and endorsements from credible people in your network
7: Use LinkedIn applications (add your CV, blogs, share articles etc….)
The above is a list of ingredients that will ensure you have that killer LinkedIn profile.