Unless you’ve been living under a rock for the last few years, terms like ‘influencer’, ‘brand ambassador’ and ‘’ should not be unfamiliar to you. You may be like me, and be an active, conscientious follower of people whose job it is to post content across a range of social media platforms, promoting and reviewing…
Abrivia’s Denis MacSweeney gave a captivating presentation to undergraduate and masters students of the food marketing program in University College Cork yesterday. Students got to hear what thought leaders in the category management industry felt about career progression opportunities, the challenges of the day to day job, recruitment challenges in the industry and how category…
30% of marketers who came to Ireland from overseas cited career advancement prospects as the main reason in forming their decision to move here. This was closely followed by friends and family (26%) and in third place came pay (18%). Sectoral growth prospects only accounted for 8% of respondents, as did Work/Life balance, according to…
According to the Abrivia 2017 Salary Survey & Economic Commentary, in collaboration with Trinity College Dublin, the number one reason why marketing professionals in Ireland leave their jobs is due to a lack of career progression, which accounted for 26% of respondents. The second most popular reason was unhappiness with organisational culture (17% of respondents),…
The first Abrivia Salary Survey Breakfast Briefing to place in the lavish surrounds of the Dining Hall in Trinity College on Thursday, January 19th. Over 120 clients attended the Breakfast Briefing and received fascinating insights from our three keynote speakers. Dean of Trinity Business School, Dr Andrew Burke, opened proceedings and was quickly followed by…
What’s in it for me? WIIFM or “What’s in it for me?” plays an intrinsic part in the most successful and impactful marketing material on the planet. Even when space is at a premium WIIFM can be found. Logos often have straps which state succinctly “what is in it for the consumer?”. Even symbols can…
Who could I work for? As the election campaign gathers momentum and old foes are now suddenly the best of friends (I still can’t see Fianna Fail getting into bed with Fine Gael or vice versa, can you?). Have you ever thought about who to go in to coalition with? (Not from a personal point…
In an increasingly busier work environment there is pressure than ever for employees to go above and beyond for their employer. Do you find yourself stressed out? Working longer hours? Bringing work home? Ultimately having less time for yourself. Getting that work-life balanced right can be difficult. 1) Work Smarter Not Harder Do you…
Kilkenny wins its eleventh All Ireland hurling final in seventeen years, an achievement unlikely ever to be seen again in the great game. After a flat first half by Kilkenny standards, an injured Jackie Tyrrell steps up to the plate and gives a rousing speech which inspired Kilkenny to go on an win the Liam…
Irish on property giant’s daft.ie have announced an exciting Norwegian company, Schibsted Media, owners of the hugely successful on marketplace, DoneDeal.ie. The merger between Daft and Done Deal represents a huge opportunity for this new venture to go head to head with US internet advertising giants. Adverts.ie will also be included as part of this…
