Digital Campaign Specialist – Insurance Leader
Dublin/ Belfast (Hybrid)
Highly Attractive Salary + Bonus + Market Leading Benefits
12-Month Maternity Cover Contract
Our client, one of the world’s biggest Insurance providers, is currently in search of a Digital Campaign Specialist to join their amazing Digital team, based in Dublin or Belfast (Hybrid working).
The successful candidate will contribute to the development of the company’s digital marketing strategy for Ireland.
They will be involved in the development and implementation of effective digital marketing campaigns that will deliver communication and business objectives, including new business generation, cross-selling and retention.
(This is a 12-month maternity cover contract based in Dublin or Belfast offices)
Your Role:
- Manage day to day running of PPC campaigns and SEO activity to achieve KPIs.
- End to end digital campaign management; from campaign planning, creative development, co-ordinate all digital marketing activity to ensure full implementation within agreed times lines and within budget.
- Develop and implement tactical advertising activity to generate sales and leads online primarily though high volume paid search accounts and SEO.
- Perform ongoing paid keyword discovery, expansion and bid optimization.
- Track, report, and analyse website analytics, paid search, programmatic and social campaigns.
- Provide insightful and actionable reports on campaign performance to senior stakeholders.
- Management of agencies on campaign development and optimisation to deliver innovative & effective campaigns that generate leads.
- Project management of digital campaigns from pre campaign planning to plan for all campaign deliverables through to full implementation to post campaign analysis – what was / will be delivered, what spend and what / how effective? With the day-to-day management of promotional budgets.
- Ensures all marketing activity is within current and relevant regulation & legislation.
Your Skills:
- 3+ years’ experience working in Digital Marketing and specifically managing SEO and search campaigns of a similar size.
- Educated to degree in a Marketing related subject, or Chartered Institute of Marketing. Institute of Direct Marketing Diploma would be beneficial but not essential.
- Highly experienced in SEO, with a deep understanding of current best practice SEO tactics that produce relevant search rank results and a positive user experience.
- Google Ads and/or Google Analytics certified would be desirable.
- Proven SEM experience and success managing large scale PPC campaigns across Google, and Bing.
- Detailed understanding a range of marketing communications techniques including; paid search, e-mail marketing, SEO, programmatic, paid social and affiliate campaigns.
- Ability to effectively manage third party suppliers to support delivery of these activities.
- Highly effective planning, organisational and project management skills in order to deliver on objectives.
- Strong analytical skills with the ability to analyse data from multiple sources and make recommendations based on findings.
- Maintain an up-to-date knowledge of relevant legislation and other market factors.
- Ability to work on own initiative and work amongst a highly motivated team.
What’s in it for you:
- Competitive salary
- Annual company & performance-based bonus
- Contributory pension scheme (up to 10% employer contributions)
- Life Assurance
- Generous annual leave plus bank holidays
- Employee discounts
- Education support
Should this position be of interest to you please forward your CV to Marty Caskey in Abrivia. All applications will remain in the strictest of confidence.